"No Taxis de Monterrey" is the latest insight into Mexican culture that I see stuck on most of the local taxis in large letters on the back window.
The issue is simple: A new taxi company from Monterrey wants to offer competitive service in Culiacan but the local taxi mafia doesn't want the competition. However, it makes me laugh to think that putting the name of the competition on their taxis is going to help the mafia's cause. There's no such thing as bad publicity. Could they not have taken a different approach? For example: "Best Service", "Safety First", or "Locals first". No, they put the relatively unknown competitor's name on their taxis in very visible lettering.
Tuesday, July 8, 2008
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